The words digital, data, and AI are on everyone’s lips. Why do we so often build solutions that end up not being used? What is the right mix of IT skills, epidemiology and finesse in leadership to understand the real problem?

The standard complementary approach suggests 1+1 = 3. Working in a matrix provides a diversity of views and elevates the end-results. But is this always put into practice in a way that is optimal? Is listening fun? Are we open to adjusting what we have in mind so as to bring our partners along with us?